Prosell’s e-learning partner, Mohive, is the first e-learning company in Europe to offer learning on the Apple iPhone. Mohive’s new platform, iPhone Export, allows trainers to transfer their learning material including high-definition, interactive learning content, video and graphics to Apple’s hugely popular phone. Learners access the material by pointing their browser at the specified hyperlink. As with all these things, however, the key is how best to structure the learning in order for it to achieve the desired business objectives; how to make it “stickier”, particularly for today’s "e-savvy" workers and learners.