Why is so much sales training ineffective? Classic Training Mistakes

Published Monday 11 April 2016

According to Dettaman and Sternberg (Transfer on Trial 1996) 86% of skills training fails to transfer into the workplace, and of the 14% that does there is dissipation within four months. Peter Fullbrook looks at the fundamentals of why so much sales training is so ineffective and what can be done about it.

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