Company Background

Rotowash UK has been established in the marketplace as leaders in cleaning technology for over 30 years. They supply systems to customers in the health service, local and central government bodies, major industry, contract cleaning organisations and small businesses.

The Challenge

Rotowash were looking at 2013 as a pivotal year for growth. Sales performance across a 20 strong sales team was inconsistent, and they felt their primary route to growth was to increase their sales effectiveness. They wished to achieve this by not only growing revenues from existing clients but to expand into new areas outside the public sector. To achieve these ambitious growth plans, Rotowash was aware that their sales function needed support with business development and commercial capability.

The Solution

Prosell, supported by GrowthAccelerator funding, rolled out a programme designed to improve the performance of its sales teams and managers to increase revenues. The focus was to train the Sales Managers with the skills to develop their own teams in the areas of:-

• Core selling skills
• Building value propositions
• Generating qualified appointments
• Developing a sales planning, targeting and forecasting process

Embedding these skills into the organisation was key to success. To ensure this was achieved, the Sales Managers also received ongoing coaching and support to help sustain these new skills for the long term.

The Results

1. Rotowash experienced a quarterly sales increase of 17% following Prosell training

2. Rotowash recruited two new sales executives since the training course began

Brian Kelly, Operations Director at Rotowash:

“We are delighted with the impact that Prosell has had on our business. Sales have increased and we recruited new people into our sales team. Without the support of the GrowthAccelerator, we would not have been able to invest in this essential training and put in place vital building blocks for our future.”

To find out more about these funded support schemes and whether you are eligible, contact Prosell on 020 8755 5380 or email