Customised sales training & coaching programmes

Improve the performance of your sales and customer service teams through effective training and coaching

About us

We’re an international company dedicated to improving the performance of your sales and customer service teams. We do this by creating customised classroom training and coaching programmes, built around workplace learning and using the latest mobile learning technology.


Founded in 1985, we are an international skill development and performance consultancy, specialising in sales and customer service.


We work with you not only to improve but fundamentally transform your sales and customer service. How? By focussing on both what you do and how you do it. 


We have a global network of Prosell offices with over 200 trainers. This means we can rapidly roll out programmes locally in whatever language you want. 

Excellence in services

Customised programmes for sales and customer services teams

All our programmes will be tailored to your needs. We will take the time to get to know you, your business and your long-term goals. Only then we will develop a programme to improve the performance of your sales and customer services teams and deliver a measurable return on investment.

Sales training that
boosts performance

Sales and customer service are cornerstones of every business. When they’re great, they truly set you apart from the rest.

We can transform your sales and customer service. How? By helping your frontline teams and managers learn the skills they need to achieve their full potential.

Learning that
drives growth

We strive to give you a tangible, long-term return on investment. Our clients have seen some great results:

Development that
changes behaviour

You might call what we do training. We prefer to call it learning and development.

What makes us different is that we go beyond classroom training, incorporating performance coaching and mobile learning to create a programme tailored to your business needs.

Procoach® - performance coaching

What results does Procoach® deliver?

As you can see from our case studies, our Procoach® programme delivers tangible, measurable and continuous results for customers in a variety of industries worldwide.

But why should you choose Procoach®?


It delivers

Revenue growth, higher service levels and employee retention


It’s holistic

It develops the skills, behaviours and attitudes to deliver your brand experience 


It’s founded
on your needs

Coaches learn not just “how” to coach, but also “what” to coach their teams on


It’s delivered
in the workplace

Managers become confident coaches, capable of developing their teams


It’s got

Coaches are certified to ensure consistent and sustainable performance improvement



Our framework works within your existing performance management system

Our team

We deliver more than training events. We deliver results because performance matters.

Simon Morden


Guy Sellwood

Managing Director
and VP Americas

David Heslop

Non Executive

Peter Fullbrook

Managing Director
(Prosell Pty Ltd) and
VP AsiaPac

Simon Morden,
CEO of Prosell

It is difficult to believe that 30 years have already past since Peter Fulbrook set up Prosell, working from his back bedroom in London. Now, we are an international organisation with over 200 trainers worldwide, helping many high-profile companies develop their managers and leaders of the future.

I would like to take this opportunity to thank our many clients, who have trusted us to work with their people over the years. We appreciate that what we offer is an intangible service that initially may require a leap of faith. But we are truly proud of the results we have helped organisations achieve since 1985.

Latest news

Find out the latest insights and developments in sales training and performance coaching right here. 

Contact us