Conversational selling - how it works
Help your frontline teams feel confident to have helpful conversations with customers, through conversational sales training. Our approach has four key stages - from the initial contact to the successful conclusion.
|The step||The purpose of the step|
|Connect||This step addresses the initial impression a colleague makes on the customer. Areas such as language and attentiveness are considered.|
|Find out||At this step the colleague is asked to use a conversational approach to identify what products and/or services it might be relevant to introduce to the customer.|
|Match||During this step, the colleague discusses the potentially relevant products and/or services, relating these back to information the customer has provided.|
|Complete||This step ensures the customer is left with a good, lasting impression. Accuracy in dealing with the purchase and a check to ensure all the customer's needs have been met are important here.|