Conversational selling - how it works

Help your frontline teams feel confident to have helpful conversations with customers, through conversational sales training. Our approach has four key stages  - from the initial contact to the successful conclusion.

The step The purpose of the step
Connect This step addresses the initial impression a colleague makes on the customer. Areas such as language and attentiveness are considered.
Find out At this step the colleague is asked to use a conversational approach to identify what products and/or services it might be relevant to introduce to the customer.
Match During this step, the colleague discusses the potentially relevant products and/or services, relating these back to information the customer has provided.
Complete This step ensures the customer is left with a good, lasting impression. Accuracy in dealing with the purchase and a check to ensure all the customer's needs have been met are important here.