Customized training and coaching programs

Improve the performance of your sales and customer service teams through effective training and coaching

About us

We’re an international company dedicated to improving the performance of your sales and customer service teams. We do this by creating customized classroom training and coaching programs , workplace learning and the latest mobile learning technology.


Founded in 1985, we are an international skill development and performance consultancy, specializing in sales and customer service environments.


We work with you not only to improve, but also to fundamentally transform your sales and service; focusing on not just the “what” you do, but also the “how” you do it.


We have a network of Prosell offices and over 200 trainers, enabling us to roll out programs locally and quickly to wherever a client needs us, in whichever language they want. 

Excellence in services

Customized programs for sales and customer services teams.

All our programs will be tailored to your needs. We will take the time to get to know you, your business and your long-term goals. Only then we will develop a programs that is designed to improve the performance of your sales and customer services teams and deliver a measurable return on investment.

Sales training that
boosts performance

Sales and service are cornerstones of every business – when they’re great, they truly set you apart from the rest.

Our business is transforming sales and customer service effectiveness, by helping your frontline teams and managers to learn the skills they need to achieve their potential.

Learning that
drives growth

We aim to give you a tangible, long-term return on investment. Our clients have seen some great results:

Development that
changes behavior

You might call what we do training. We prefer to call it learning and development.

What makes us different is that we go beyond classroom training, incorporating performance coaching and mobile learning to create a program tailored to your business needs.

Procoach® - performance coaching

What results does Procoach® deliver?

As you can see from our case studies, our Procoach® program delivers tangible, measurable and continuous results for customers in a variety of industries worldwide. Examples include:

But what is the rationale behind this approach? Here are some high level reasons why Procoach® delivers:


It delivers

Revenue growth, higher service levels and employee retention


It’s holistic

It develops the skills, behaviors and attitudes to deliver your brand experience


It’s founded
on your needs

Coaches learn not just “how” to coach, but also “what” to coach their teams on


It’s delivered
in the workplace

Managers become confident coaches, capable of developing their teams


It’s got

Coaches are certified to ensure consistent and sustainable performance improvement



Our framework works within your existing performance management system

Our team

We deliver results not training events – because performance matters.

Simon Morden


Guy Sellwood

Managing Director
and VP Americas

David Heslop

Non Executive

Peter Fullbrook

Managing Director
(Prosell Pty Ltd) and
VP AsiaPac

Simon Morden,
CEO of Prosell

It is difficult to believe that 30 years have already past since Peter Fulbrook set up Prosell, working from his back bedroom in London. Now, three decades on – and we are an international organization with over 200 trainers worldwide helping many high profile companies develop their managers and leaders of the future.

I would like to take this opportunity to thank our many clients, who have put their trust in us to work with their people over the years. We appreciate that what we offer is an intangible service that initially might require a leap of faith – but we are truly proud of the results we have helped organizations achieve since 1985.

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